VIRAL SKINCARE TRENDS IN 2025: WHAT TO DO AND WHAT TO DITCH

In 2025, the skincare industry is witnessing a dynamic evolution, with trends that blend technological innovation, sustainability, and personalised care. These developments will flip our skincare approach, offering more effective and tailored solutions. Let's explore some of the most significant viral skincare trends of 2025.

1. AI-driven personalised skincare 

Artificial Intelligence (AI) has become the ‘It thing’ in creating bespoke skincare routines. It’s like having a skincare guru in your pocket.
But before you sign up for this, analysing individual skin types, concerns, and environmental factors, is extremely important. Now, you can say goodbye to guesswork and hello to flawless vibes!
 

2. Exosome therapy for skin regeneration and repair

Exosomes are the new MVPs in skincare. These tiny things boost cell communication and promote skin regeneration and repair. Think of it as your skin's group chat for rejuvenation!

Products infused with exosomes are gaining popularity for their ability to enhance skin texture and elasticity. They are perfect for you if you feel your skin is sagging or needs damage repair. But skip if your skin is skinning already.
 

3. Benefits of vegan collagen for skin hydration and elasticity

Collagen is the primary building block of your body's skin, muscles, bones, tendons and ligaments, and other connective tissues. With a growing emphasis on ethical beauty, vegan collagen has become a sought-after alternative to animal-derived collagen. Sourced from plants, it gives you that dewy look that’s completely cruelty-free and aligns with your conscious lifestyle.
The best time to start taking it is in your late 20s or early 30s. All the early 20s girlies, give this a miss, you don’t need it!

 

4. Microbiome-focused skincare for a healthier skin barrier

Understanding the skin's microbiome has led to the creation of products that support skin health and balance. Microbiome-friendly skincare means a stronger barrier and fewer breakouts.

Look out for products that aim to strengthen the skin's natural barrier, reduce sensitivity and enhance overall skin health, giving you that balanced, natural glow.

 

5. Waterless skincare: Reducing environmental impact

Sustainability is always in, and waterless skincare products are leading the charge thanks to their alignment with environmental efforts.
By eliminating water, these products offer concentrated formulations that are both eco-friendly and potent yet kind to the planet. But because they are concentrated, they might not be great for sensitive skin beauties who do well with diluted formulas.

 

6. Tranexamic acid for hyperpigmentation treatment in skincare

Is hyperpigmentation killing your vibe? Tranexamic acid should be your new bestie! Popular for its efficacy in treating hyperpigmentation and uneven skin tone, it is incorporated into various skincare products these days.

Apart from a targeted approach that kills hyperpigmentation, it also addresses common skin concerns such as uneven complexion and dullness. But do consult your dermatologist before you get started on this drug.

 

7. Niacinamide: The versatile vitamin 

From boosting elasticity to smoothening skin tone, Niacinamide is the multitasking queen in your skincare lineup. Known for improving skin elasticity, enhancing skin barrier function, and evening out skin tone, it addresses multiple skin issues, making it a staple in many routines. The key is to figure out the right percentage that works for you. For some people 10% Niacinamide is too much, and for some people its nothing. You need to find the balance and stick with it.

 

8. Azelaic acid: Gentle yet effective care for acne and rosacea treatment

For those battling acne or rosacea, azelaic acid offers a gentle solution without the drama. Its anti-inflammatory and antimicrobial characteristics make it suitable for sensitive skin, offering a solution for those seeking mild yet impactful treatments. This ingredient is all about clear skin without compromise. Although it’s safe for everyday use, its best to start a few times a week and then scale it up.

 

9. Caffeine-infused skincare

Just like your morning brew, caffeine in skincare wakes up your complexion, reducing puffiness and dark circles for that bright-eyed look.

Its antioxidant properties also protect the skin from free radical damage, contributing to a more refreshed and youthful appearance. But remember, there is not a lot of science behind it and you need to test it before incorporating it into your regime.

 

10. Squalane: The hydration hero

Lightweight yet deeply moisturising, squalane keeps your skin supple without the greasy feel. It's like a hydration hug for your face.

What’s more, it is suitable for all skin types and does not clog your pores. But if your skin is way too oily, you can skip this.

 

11. Skincare peptides: Building blocks for youthful skin

Peptides play a crucial role in maintaining skin firmness and elasticity. Skincare products enriched with peptides support collagen production and fine line reduction, promoting a youthful complexion.

Pro Tip: When you consume adequate amounts of meat, fish or dairy, you are anyway consuming your peptides.

 

12. At-home skincare devices

With gadgets like LED masks and microcurrent tools, achieving pro-level results at home has never been easier or more fun.

The rise of at-home skincare devices is all about the need for solutions that combine convenience and efficacy without stepping out of the house. 

Expert advice: Do not skimp on good brands regarding these tools as that can lead to a skin injury, allergy or irritation.

 

13. Electrolyte-infused skincare

Electrolytes have finally found their place in skincare. Products infused with electrolytes aim to maintain skin hydration and balance, ensuring optimal skin function and a healthy glow.

If you ask us, you can totally rely on the ancient wisdom of our dadis and nanis and avoid spending a bomb on these things just because they are trending on the gram. 

 

14. Simplified Skincare Routines

Minimalism has influenced skincare routines with multi-tasking products that simplify steps without compromising results. This approach caters to the desire for efficiency and effectiveness in daily regimens.

Streamlining your skincare steps with multi-functional products not only saves time but also keeps your skin happy. Now, this is a trend that’s got us excited. Less is more, remember?

 

15. Bio-Retinol: A gentle alternative

Bio-retinol, derived from natural sources, is a gentler alternative to traditional retinol. It provides similar anti-ageing benefits, such as reducing fine lines and improving skin texture, without irritation, making it the best fit for sensitive skin.

Before you pick between Bio-Retinol or Retinol, keep your skin concerns in mind and always, always consult an expert.

 

Two of our favourite viral skincare trends to look out for:

In 2025, the skincare landscape continues to evolve, with viral trends capturing everyone’s attention. Among these, practices like "slugging" and the "morning shed" have gained significant traction. Let’s understand their mechanisms, benefits, and potential drawbacks.

 

Slugging: The moisture-locking trend

What is slugging?

This K-Beauty trend has taken over the world! Even our very own Bollywood Wife Seema Khan swears by it.

And it’s perfect for those lazy gurlies. Just apply a layer of petroleum jelly as the last step in your nighttime routine to seal in moisture for ultra-hydrated skin.

This layer will lock in moisture, prevent water loss and promote skin hydration. And if it suits your skin, nobody will know you swapped your daily water intake with the wine *wink* 

 

Origins and popularity

Initially rooted in Korean beauty practices, slugging gained popularity on platforms like TikTok, with the hashtag #slugging amassing over 1.3 billion views. Its simplicity and affordability have contributed to its widespread adoption among skincare enthusiasts and beauty influencers.

 

Benefits of slugging

• Enhanced Hydration: By creating a barrier, petroleum jelly prevents moisture loss, leading to plumper and more supple skin
• Skin Barrier Protection: Strengthens the skin's natural barrier, which is crucial for overall skin health.
• Improved Efficacy of Other Products: When applied over serums and moisturisers, slugging can enhance absorption and effectiveness.

Considerations before trying slugging

While slugging offers benefits, it's not suitable for everyone. Read on to know if you should give it a try:

• Acne-Prone Skin: Those with acne-prone or oily skin should exercise caution. Petroleum jelly can trap oils and bacteria, potentially causing breakouts.
• Product Compatibility: Slugging should be done over products which are free from active ingredients like retinoids or exfoliating acids to prevent irritation.

 

The morning shed: Unveiling overnight transformations

What is the morning shed?

The "morning shed" too, is a TikTok-driven trend where individuals layer multiple skincare products and devices overnight, unveiling the results in the morning. The process often includes:

• Overnight collagen wrap masks
• Wrinkle patches
• Undereye masks
• Lip masks
• Mouth tape
• Jaw straps
• Hair wraps
• Heatless curlers

The motto accompanying this trend is, "The uglier you go to bed, the prettier you wake up," emphasising the transformative results expected by morning.

Here are some of the benefits attached to this trend:

• Enhanced Product Absorption: Overnight application allows for prolonged absorption of skincare ingredients.
• Targeted Treatments: Utilising specific masks and patches can address concerns like dryness, wrinkles, and puffiness.
• Self-Care Ritual: The routine promotes a sense of self-care and relaxation before bedtime.

Potential risks and expert opinions

While the trend emphasises comprehensive care, experts caution against overcomplicating nighttime routines because of the reasons listed below:

• Skin Irritation: Layering multiple products, especially without understanding their interactions, can lead to irritation or allergic reactions.
• Breathing Issues: Practices like mouth taping may pose health risks, including breathing difficulties and skin irritation.
• Unrealistic Standards: The trend may perpetuate unrealistic beauty standards, leading to unnecessary or excessive skincare practices.

Pro tip: Take a balanced approach, focus on essential skincare steps and be cautious of overusing products or devices that may not be suitable for your skin type. 

Navigating viral trends: Breaking the bubble

Social media platforms are not primary sources of beauty trends. While these trends can introduce innovative practices, it's crucial to approach them thoughtfully:

• Research Thoroughly: Understand the science and purpose behind a trend before incorporating it into your routine.
• Consider Your Skin Type: Not all trends work for every skin type. Tailor them to your specific needs.
• Consult Professionals: When in doubt, seek advice from dermatologists or skincare experts to ensure safety and efficacy.

By staying aware and in tune with the trends, you can embrace skincare that enhances your appearance without compromising skin health.

These viral skincare trends of 2025 reflect a holistic approach to beauty, emphasising personalisation, sustainability, and technological advancement. Every day, there’s a new innovation, and trends pop up every second. The big question you need to ask yourself is: Do I follow trends that will fade with time or keep it classic and do what has always worked for me? Ciao!